Why Fair Play Films Now?
The entertainment industry is at a critical juncture. As the streaming landscape evolves, networks and studios are seeking cost-effective solutions. Meanwhile, underrepresented content creators continue to face barriers to entry, and their dedicated audiences crave more diverse content. Three-quarters of Millennials and Gen-Z want stories produced by "independent and small-time creators."
Creative decisions in major media conglomerates are largely controlled by a single demographic, leading to the alarming cancellation of Queer-inclusive content.
our production solution
Our production structure addresses these challenges head-on. We're dedicated to delivering high-quality content from experienced, vetted women, BIPOC, and Queer filmmakers. To control costs, we've implemented a tiered budgeting structure with fixed pay rates for all cast and crew. This ensures that no individual can negotiate a higher salary, aligning with our ethos of prioritizing on-screen value.
Niche content sells, and without the barriers of astronomic budgets and A-list talent.
sustainability
The current distribution model for independent filmmakers is unsustainable and in need of change. As producer Shant Joshi highlighted in a recent panel, even award-winning films from prestigious festivals like Sundance and Berlin are struggling to secure financing, with buyers unwilling to offer advances against future earnings.
To address this, we're proposing a new approach: in addition to day rates, all cast and crew members will participate in profit sharing. Our ultimate goal is to disrupt traditional distribution channels and establish a filmmaker-owned streaming platform, following an initial distribution plan that includes:
Film festivals
Limited art-house releases in major cities
By taking control of our own distribution, we can create a more sustainable future for indie filmmakers.
Empowering underrepresented filmmakers
This initiative is about creating meaningful projects and providing a sustainable business model that can create opportunities for underrepresented filmmakers and writers to break into the industry.
As a values-driven initiative, we're committed to mentoring and training the next generation of filmmakers on each production, paving the way for a more inclusive and diverse entertainment industry.
Our proof of concept film, Under the Influencer, proudly featured a diverse cast and crew, with:
73% of the team identifying as female or non-binary
55% of the team identifying as Black, Indigenous, People of Color (BIPOC), Asian American Pacific Islander (AAPI), or Latinx
49% of the team identifying as Queer
The Film Market
Our film slate will be aimed toward proven and historically profitable niche markets: Horror and LGBTQ inclusive content
A detailed analysis study on data pulled from IMDB proved that low budget horror films offered the highest ROI of any genre in the film market, and has for years.
Horror sells globally because fear doesn’t need a translator: the universal experience of terror and death touches every single human across all demographics.
Horror happily recycles its core concepts and tropes: no matter how clichéd, repetitive and overdone a certain sub-genre of horror movie may seem, it can constantly be recreated, tweaked and tinkered with to breathe new life into tired ideas.
Horror generates significant fan engagement, both online and offline. Horror fans are rabid consumers of niche content and offer ample opportunities for merch sales and Horror Con tie-ins.
World LGBTQ annual spending power currently stands at $3.9 trillion and continues to grow. The queer community is a loyal and lucrative market when properly engaged; pink money is a powerful economic force.
Nielsen research confirms that LGBT moviegoers are more likely to watch their favorite movies again and again. Three out of every 10 respondents reported seeing a new-release film more than once over the past year, making them 22 percent more likely to do so than heterosexual moviegoers.
Additionally, Nielsen confirmed that 49% of all LGBTQ+ moviegoers said they had texted, tweeted or posted about the movie the same day they saw it (as compared with only 34% of heterosexual moviegoers.)
Queer fandom is a driving force behind the viral popularity of dozens of tv shows and films.